Paragon Department Store celebrates summer arrivals with “PARAGON SPACE 610,” presenting a new shopping experience crafted together with vibrant music and films. While highlighting the latest fashion trends at the best prices, fashion lovers will also enjoy exclusive, customisable beach bags available only after 18.00 at the Main Hall 2 on M floor and the Men’s Hall on second floor of Paragon Department Store throughout 20-29 March, 2015.
Voralak Tulaphorn, Senior Vice President for Merchandising of The Mall Group, shares, “The inspiration behind organising SPACE 610 stems from our desire to create a special space especially for fashionistas or those simply looking for chic fashion finds this summer. SPACE 610 will become a fresh illustration of this summer that will not limit trends on just runways. On the contrary, it will initiate new meanings of fashion through a harmonious combination of music, art and motion picture—forging a different shopping experience that Paragon Department Store desires to present.
For a dynamic shopping experience this summer, we have selected both menswear and womenswear from leading brands such as CRAIG & KARL FOR LE SPECS, MCQ, PAUL & JOE, THE CAMBRIDGE SATCHEL, RIVIERA, ASAVA, ASV, ISSUE, KLOSET, PROJECT 1.1 BY GREYHOUND, SRETSIS and VICKTEERUT to be showcased at the brilliant 610 RED SPACE, as well as exceptional promotions of as high as 90% discount. On top of that, Paragon Department Store also presents special artworks by well known fashion illustrator, Jeep – Pasinee Kongdechakul, who has encapsulated her designs on our specially-made gym sacks and tote bags, two must-have trends of this season. Each bag can be personalised with the owner’s initials and will be available exclusively for Paragon’s customers at only 610 THB. Interested fashion lovers can participate in this activity at Main Hall 2 on M floor.
To further promote a delightful shopping agenda for the gentlemen, the Men’s Hall on second floor will display an erotic-art film by famous Thai fashion photographer George – Tada Varich, whose work we believe will enhance every man’s shopping ambiance and experience. For this remarkable occasion, we will get a chance to see more than George’s usual still photography creations, as this will be the very first time that his work is illustrated in a form of a motion picture,” she says confidently.
For the PARAGON SPACE 610 party, the Main Hall 2 on M floor and Men’s Hall on second floor of Paragon Department Store are transformed into an extravagant summer fiesta. A well-matched blend of music, art and film is showcased through a fashion space that will open up new shopping experiences, as if walking through a gallery. While creating a brand new definition of shopping and generating stylish inspirations especially for this summer, the event will commence with vibrant beats from DJ’s who will entertain the guests throughout the evening. Highlighted is of course a fashion show that will exhibit the latest spring & summer 2015 trends through over 50 looks from leading menswear and womenswear brands that can be found at Paragon Department Store. Ending the night is an ultra hip after-party, led by popular pop-rock band, SQWEEZ ANIMAL, who are poised to contribute radical entertainment for the guests.
The event is also warmly attended by fashionable celebrities, including Ploychomphu Umpujh, Parva Nakasai, Ployvarin Songpakorn, Jarujit Baiyoke, Pimlert Baiyoke, Kerika Chotivijit and many more, who are all eager to update their wardrobes with the latest summer trends, as well as participate in designing chic bags in their own styles.
Join in for a fresh take on the shopping experience from 5 March to 19 April, 2015, with PARAGON SPACE 610 at Main Hall 2 on M floor and Men’s Hall on second floor of Paragon Department Store, and be greeted with up to 50% discount from leading fashion brands at regular counters.